MORE THAN DESIGN
A lot more than design, Brightmill takes over two decades of web technology capabilities and distills them into a set of tools, techniques and solutions to improve key website quality and experience metrics by 20-30%. Our 7 Forces approach addresses the most common website issues that block mid-market enterprises from nurturing competitive advantage via their customer web experience.
Web Analysis Overview
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Seven Forces at GPC HQ
WHY WEB EXPERIENCE IMPROVEMENT?
Web experience is a component of customer experience management – one of the greatest opportunities for competitive advantage today. Improvements in experience lead to more conversations and better conversions. Increased traffic and better conversions create a direct and measurable impact on the success of your digital marketing initiatives. Improved experience means higher revenue because more digital conversations convert to customer action. Increased brand impact means delighting your users and giving them emotional connection. Greater reach through improved digital accessibility creates a wide channel for those struggling with physical challenges. Overall, a larger pool of potential customers, more goodwill and less risk lead to better ROI and heightened efficiency across the entire digital marketing landscape.
GET WEB HEALTH CHECK
Request our 80 Eyes Diagnostic now. We will use multiple tools and techniques to scan your website and check for bad experience triggers related to our 7 Forces framework. We will provide detailed, technical analysis that will give you immediate benefit. This analyst assisted report is about advice, not selling, so you can trust the results.
FIX THE ISSUES
Once you see the website issues that impact your company, your existing teams can repair or we can help set up the backlog and roadmap. Whatever the choice, your teams or partner agency will have massive knowledge about your website current state that they didn’t have before.
Once your website is analyzed and immediate issues resolved, you will probably have some decisions to make. You may need ongoing, proactive monitoring, remediation or website management. You could decide to rework the entire website or choose a new platform. This is where a custom engagement may help.
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WHAT PEOPLE ARE SAYING
“Brightmill has taken on a variety of website activities including providing security review, enabling complex content changes, coordinating with other vendors and more. They have taken a load off our team which allows us to focus on more strategic marketing issues.”
TOM WILLIAMS, VP of Marketing
Concurrent (NASDAQ: CCUR)
“Brightmill brings in a fresh perspective to our tools and technologies while ensuring our systems become more secure, stable and eﬃcient. They make us better at what we do.”
CONNIE WALTERS, Sr. Director of Marketing
ARRIS (NASDAQ: ARRS)
“We worked with Brightmill to research alternatives for our software selection. They were thorough in both their industry research and understanding our unique needs to make sure the options presented aligned with our business goals. We came away more confident in our knowledge of the software available to us and would recommend them to others going through software selection in the future.”
JAMIE MILLING, Vice President of Innovation and Technology
“We enlisted Brightmill to help us elevate our website to better reflect our company’s offering and better engage with our clients, partners, and prospects. An important component of the new site was flexibility and ease of use. As we add partners, we need the ability to provide them with the tools and access they need to be successful. Not only did Brightmill deliver, they went above and beyond to help us get it right from design and functionality through security recommendations and launch support. The team at Brightmill really served as an extension of our team. We are extremely pleased with the results!”
KIM HUMPHRIES, VP Marketing & Business Development
“We hired Brightmill to help us with our Intranet strategy. They were very meticulous in interviewing our employees to make sure the proposal met our needs. They thoroughly researched a number of options for us to consider based on our budget and long-term vision. They were able to provide some quick fixes to a couple of our immediate needs while we worked out our long-term Intranet strategy.”
MIKE EDGETT, VP Marketing
Mid-market enterprises need to break through the noise in their respective industries, but marketing technology challenges can block your marketing efforts instead of enabling them. Ensuring a consistent web customer experience across a complex technology landscape leads to daunting challenges. These may range from mundane items such as broken links and misspellings to higher impact concerns like site speed, security gaps, conversion friction, SEO weakness or noncompliance with legal and regulatory standards.
Without an effective set of solutions to manage the areas of web content and digital quality numerous challenges will emerge as you attempt to meet new business requirements with integrations, updated content and effective campaigns.
By leveraging our tools and solutions you can quickly move up the maturity scale – away from technical pitfalls that drag on marketing productivity. This allows you to focus on providing consistent customer experiences which leads to better return on your web and technology investment.
PUTTING IT ALL TOGETHER