People who own a business with an online presence understand that if they want traffic, they have to seriously think about their search engine optimization efforts. SEO experts state that internet surfers usually look at the top five results of the keyword that they type into the search bar of Google and other search engines. If your page is buried deep in the second or third page, you will have a hard time getting the traffic that you need to convert leads into business. Here are five of the SEO tools that are trusted for their effectiveness by experts.


Apart from Google, Ahrefs is the best SEO tool and web crawler online. It comes highly recommended because of its audit feature, which highlights the parts of your website that need to be improved and provides insights on how to do so for better rankings. The tool is also useful when you want to scour your website and see the content that has been linked the most. Some of the SEO-related tasks that you can trust Ahrefs for include:

  • Research on the most appropriate keywords for your niche
  • Tracking your website’s rank
  • Research on the competitor sites and their SEO tactics
  • Search on content that has gone viral

If you want to receive a good ranking for the major keywords, apply Ahrefs and follow their recommendations.

SEMRush and the Importance of Reviews

Another trusted tool for search engine optimization is SEMRush. It is popular among digital marketers because of its review capability. Reviews have more impact than you think when it comes to SEO, and this tool will help you compare yourself with competitors to see how you rank. A smart marketer will know the practices to adopt from the competitor. The tool also has on-page rank checkers that analyze your SEO and give you recommendations on what you can do to improve your rank.


This is a less talked about SEO tool. KWFinder is specifically made to help you get long-tail keywords that have a low competition level. Experts use this tool when they want to find the best keywords and analyze them on backlinks and SERPs. The best thing about this tool is that in addition to showing you better alternatives to the keyword you had, KWFinder also helps you compare the two in terms of volume, CPC, and related factors so that you can make an informed decision.


Moz has been around for a while and is still one of the best SEO tools online. One of the things you will love about Moz is the fact that it is always updated despite the many algorithm changes implemented by Google. This powerhouse tool allows you to not only learn what is wrong with your website but also see the steps that you can use to improve your mistakes. Moz is the perfect tool to go for when you want to improve every single page of your website.

Answer the Public

One of the best SEO tools for those running an e-commerce site is Answer the Public. The great thing about this tool is that it helps you search for topics around your niche that would rank well. If you are outsourcing your SEO writing to a third party, the tool will give you the topic and possible keywords that you can use to optimize your ranking.

These are five tools that you need to have a look at if you are struggling with your SEO. Remember that, while Google is the king of all matters SEO, there are many other things to learn from alternative tools.

If you want to give your website an upgrade, you need to first figure out what’s working and what’s not. Sign up for a website analysis, and let’s get started in figuring out how to improve your business!