Digital Process Mapping

An understanding of how processes work in unison is critical to the digital marketing platform’s success – and it reveals opportunities for improvement by system or process modification.

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UNDOCUMENTED MARKETING PROCESSES ARE HARD TO IMPROVE

Current and Future State Process mapping delivers understanding by clarifying business workflow correlated with time flow to reveal opportunities for improvement by system or process modification.

Brightmill will deliver a process map that will aid in decision-making by:

  • Visually communicating ideas, information, and data
  • Promoting a common understanding of how each process functions
  • Compartmentalizing processes into steps that are easy to follow and understand
  • Defining connections and sequences for immediate location of any element of a process

Once completed and properly maintained, the current and future state process map will prove invaluable in accurately identifying problems and potential solutions.

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