When analyzing for Digital Transformation, focus on the customer perspective, the technology perspective and the marketing perspective, all of which are tied closely to website analysis and the top line revenue.
That is a lot of consumer data in one place though and it should raise concerns. The bigger the target, the more resources an attacker will marshal to their cause.
If the company is treating that data with the respect required, we will see that personalization can bring substantial meaning to what has been a relatively cold buying experience online. This is an important component of a web analysis framework, which can ensure that there are no major security vulnerabilities or attack vectors on your site.
Many Marketing departments themselves are hampered because they are still stuck in a traditional organizational model. They don’t align the budgetary spend with the best outcomes with the organization chart. Some will spend millions on tradeshows, even if those tradeshows yield very few results. They do this while Digital Marketing is left begging for 1/10th of that budget even if the business case shows equivalent spend gets only 1/10th the value at the tradeshow.
Without these items in place, marketing effectiveness goes down. This marketing effectiveness can be measured and should also be a component of a web analysis framework.
The complexity of the marketing technology landscape can certainly be a barrier to enabling marketing. I don’t think Marketing is used to discussing application portfolios like IT teams might be.
Many companies, even large ones, may still see their website as a brochure rather than a tool to drive prospects into their sales funnel. Some will even push paid traffic to genuinely awful website experiences, then wonder why no one comes knocking because of the website. Their conclusion is that the website isn’t important to their business, rather than the obvious better conclusion – their site isn’t good for their potential customers and they didn’t experiment enough to see what works on their website. There is a need to test and improve and iterate.
The target release date for WordPress 4.7 is December 6, 2016. If upgrades are being put into place as they should, the platform will no longer handle image ALT attribute values the same way. As you probably know, even though it is a best practice, websites may not...
Recently Acunetix provided some aggregated data from over 15,000 security scans performed over the past 12 months. The security stance of many sites still need a lot of work and web application attack surfaces are far too broad in aggregate. Among the findings, nearly half of the web applications scanned contained a high security vulnerability such as Cross-site scripting (XSS) or SQL Injection.
Archiving and Retention of Social Media and Public Web Records can carry with it a lot of confusion. What tools to use. What are the risks. What are the trends. This is a topic that is coming up more frequently, and it exceeds the scope of most Marketing...