HELPING YOU WITH THE BIG, TOUGH MARKETING TECHNOLOGY CHOICES
Reduce Selection Time
Get To Yes
With so many platforms and vendors from which to choose, and with the inherent technology failure risks, optimal vendor and system selection in digital marketing technology is key to protecting both investment and execution. Working with marketing and contract administration as needed, Brightmill assists in the vendor and system selection process by:
- Documenting the problem to solve and solution requirements
- Identifying prospective solution providers
- Narrowing the prospect list based on bids, quotes, proposals, literature, etc.
- Recommending the solution, with documented rationale
- Assisting in managing the relationship and contract with the seller
- Monitoring seller performance and recommending corrective action as needed
To guide the vendor and system selection process, Brightmill employs a flexible multi-criteria selection approach. This approach, associated tools, and Brightmill’s history of success, will assist you in reaching solid decisions based on business requirements. This produces better outcomes for your project and stronger alignment with the enterprise architecture.
A perfect example of the marketer’s challenge in system is selection is Content Management Systems (CMS). Did you know there are more than 1000 of these available to help you manage website digital content? Identifying the optimal solution can be enormously challenging because of their complexity. It is essential to specify website and integration requirements – among others – and then evaluate vendors and offerings relative to those requirements.
Content Management System selection processes should support a long term view because the CMS system you land on will be with you for a while.
One of the best business investments to make is a good content management system (CMS system) for your website. Your website is a major communication tool for your business and your customers; ensuring your site is one people want to revisit and act on is very important.
Gartner research indicates that by 2016 nearly 90% of companies believe customer experience will be their primary basis for competition. Personalization of web content management systems (CMS / WCMS) is being established as a fundamental component of a variety of platforms. However, while the technological discussion is important, it is not the most relevant component to consider. There are a variety of concerns to be taken into consideration by those implementing personalization in Content Management Systems.