WEB ANALYSIS

DISCOVER CHALLENGES TRIGGERING BAD EXPERIENCES FOR USERS ON YOUR SITE
WEBSITE ANALYSIS

What would happen if you never went to the doctor or ignored your check engine light?  The same can happen to your website. Our comprehensive website health-check uncovers the hidden issues plaguing your web customer experience. Technology ages, projects leave gaps, new issues arise in the best of circumstances. As a result, nearly half of web applications we review contain a high security vulnerability. Accessibility requirements related to Section 508 can lead to financial impacts. Major campaigns can impact website availability. Even simple items like broken links and duplicate titles drive users away. These are just some critical items our analysis can help detect and prevent.

CASE STUDY

ARRIS (NASDAQ: ARRS) is a multi-billion dollar Fortune 500 telecommunications equipment manufacturing company that provides cable operators with high-speed data, video and telephony systems for homes and businesses.

ARRIS needed technology improvements to meet the needs of a growing international company. The Marketing Technology Modernization Program was designed to meet major requirements for security, infrastructure and DNS. Brightmill formulated the program scope based on road mapping and funding discussions with the client, as well as parallel projects and initiatives already underway across the enterprise.

Brightmill provided the go forward content management system selection, data center selection, consolidation and redeployment. The product master data model was standardized based on the metadata available and from marketing’s enterprise architecture viewpoint. Content migrations from legacy sites and website redesign to more accurately reflect branding and accessibility needs occurred. Security and availability solutions were put in place including firewall, SSL, high availability load balancing and vulnerability testing programs. Google Custom Search configuration was put in place and optimized. Monitoring and service availability alerts were put in place to monitor application layer health. 24/7 support was operationalized through change management activities such as training and solution run book development.

After the Motorola Home acquisition, ARRIS (NASDAQ: ARRS) needed a review of web properties. One of the properties analyzed was surfboard.com. Based on our analysis of browser compatibility, speed, SEO, accessibility, marketing effectiveness and more, a roadmap was put in place for value added site enhancements to improve user interaction and engagement. Key issues for immediate remediation were also highlighted, leading to a more secure and stable consumer-focused site.

TRAFFIC & LOAD

Determine if your organization is operationally ready for your major campaign or event as we help you model your potential visitor behavior.

DIGITAL QUALITY

The health of your website is tied to how much capability you exercise toward reviewing and improving the site.  Broken links, images and more speak poorly to your customers and drive visitors away.

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WEB SECURITY AUDIT

Nearly half of web applications reviewed contain a high security vulnerability.  Don’t assume someone is watching your web security.

ACCESSIBILITY AUDIT

There are very real financial consequences related to non-compliance with Section 508 and WCAG.  Have you done your due diligence to set up and run an accessibility program?

WEBSITE
CHALLENGES

Website challenges we have seen “in the wild” can be quite complex, but even the basics are often ignored.
CASE STUDY

Concurrent (NASDAQ: CCUR) needed assistance with website optimization. When they launched a new website we provided website analysis and services to optimize and manage the website, improving their overall marketing technology quality metrics by 35% in the first month.  The biggest improvements were in URL structure and consistency, SSL, Open Graph to support social sharing, as well as identifying and repairing broken links and missing images.